The role of the BMS Secretariat is to create awareness and mobilise consumers at all levels, including businesses and government institutions, to buy domestic products, thereby injecting money into the Malawian economy instead of giving away the purchasing power to foreign countries. This will strengthen the competitiveness of local firms, increase local production and promote industrialisation in line with the Malawi Growth and Development Strategy. The BMS Secretariat reports to the Executive Committee which provides strategic direction and oversight responsibilities on the Buy Malawi Strategy.